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About Abercrombie and Fitch:
Abercrombie & Fitch (A&F) is an American lifestyle brand and company that markets youth apparel. It encompasses five brands: the namesake flagship brand Abercrombie & Fitch, abercrombie kids, Hollister Co., RUEHL No.925, and Gilly Hicks. The brand has opened stores in the United States, and England.Canada, Competitor brands include Gap, American Eagle Outfitters, Aeropostale, Buckle, Urban Outfitters, and Rugby Ralph Lauren. Founded in 1892 by David T. Abercrombie, A&F had been an outfitter of sporting and excursion goods.
It struggled financially from the late 1960s until it was purchased by The Limited in 1988 and repositioned, under the management of Michael S. Jeffries (current Chairman & CEO), as the "Casual Luxury" lifestyle brand in present day.
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